Managers of Firms want to be able to prepare annual or multiannual budgets following a Strategic Plan with realistic growth goals, optimizing resources and investments and maximising the profitability of all lines of business.

A Strategic Plan with these objectives allows the company to adopt a modelling strategy which will anticipate and identify the main commercial and operative variables of the business with the aim of obtaining recurrent comparative advantages over other agents in the market.

A Current Analysis of the Business and a series of strategic recommendations are included in a Strategic Plan. DIMENARA will be satisfied with the work carried out when the management team uses this powerful tool to take decisions which lead to the creation of increased value for the shareholders in the future.

The Chapters included in the Strategic Plans prepared by DIMENARA are the following:

• Definition of the Mission and Vision of the Company
• Analysis and Assessment of the Situation and present market position of the Company. SWOT chart
• Strategic objectives by areas
• Study of the business environment, market and the competition
• Commercial and Marketing Plan
• Multiannual Business Plan
• Multiannual Financial Plan
• Final recommendations
• Action Plan, allocation of responsibilities and follow-up

Promotion of Internationalisation of Activities

The following actions are taken for this promotion:

• Preparation of an Internationalisation Action Plan
• Follow-up to the Execution of the Internationalisation Action Plan
• Coordination and relationship with Offices in the target countries

Actions to Develop, which are put forward to ensure that the targets set on searching for importers, representatives, distributors or local partners interested in cooperating with the Company are met, are as follows:

• Familiarization with the products and services of the Client
• Preparation of a contact list in the target countries
• First commercial contacts and filtering of the data base
• Commercial follow-up of the contacts made
• Preparation of the agenda of meetings
• Trip(s) with the Client to meet and negotiate with the Contacts
• Cooperation and advice on the negotiations until the conclusion of contracts or agreements

Commercial Promotion and Mediation for the commercialization of the products and services of the firms

• Preparation of Business Plans for defined geographical regional or domestic areas or countries.
  The phases planned in the Business Plans are:
  • Locating both firms included in the list provided by the Client with a potential interest in their products and services, as well as those included in the defined geographical area that DIMENARA views as possibly being able to adapt to the Client’s profile of products and services
  • Identify specific business opportunities
  • Inform the Client of the particular characteristics of the identified business opportunities
  • Provide assistance to the Client in the establishment of commercial relationships with its possible customers
  • Cooperate in the follow-up to the commercial contacts initiated, carrying out the appropriate marketing management and compilation of all possible information and data requested by the Client
  • Coordinate the presentation of the offers to the interested firms and monitoring the process until their acceptance
  • Provide assistance in the negotiation, formalization and execution of the contracts signed, and in the subsequent follow-up
  • Cooperate in the collection management of the contracts signed